From the rise of online shopping, to the rapidly growing takeaway delivery market, households are receiving more deliveries now than ever. In fact, since 2014 the courier industry has seen a growth of 62% in sales, a number which is predicted to continue to rise exponentially over the next 5 years. Meanwhile, the online grocery market is also experiencing growth, with the average value of weekly sales having more than doubled since 2010.
Whilst it’s clear the courier industry is booming as it faces higher demand than ever, and the future is certain to deliver more of the same with no sign of slowing down, delivery companies are finding themselves stuck in the past when it comes to route planning.
Delivery drivers are still being sent out on routes which are determined only by postal code – arguably the most inefficient and unproductive method of route planning – despite improvements in superior route optimization methods. But what is it that makes postcode routes so ineffective and what are the alternatives?
Typically, drivers are allocated a postcode and their job is to complete all the stops in their designated area. Sure, it’s easy enough for companies to assign postcodes to each driver and be done with it, but how much more difficult does this make the driver’s job?
When packages are assigned to drivers based on postcode only, there is no guarantee that any two drivers will be given an equal amount of work. One postcode may have more stops than another, creating an inequality between workloads which can vary greatly from day to day.
Besides a multitude of other issues this unpredictability can lead to, companies are then faced with the dilemma of paying too much, too little or unequally between two employees.
As a result of the unpredictability that postcode routes bring, drivers aren’t able to accurately anticipate what time they’ll be able to go home.
Until a driver receives their route in the morning, they have no way of knowing if they’ll be having a busy day or a quiet one. Therefore it goes without saying that if one day their assigned postcode has more drops than usual, they will be forced to work later without knowing so before they arrived to work that day.
(In fact, we asked 1000 drivers whether they thought they could accurately predict what time they’d finish their round within an hour, and found that 88% said they wouldn’t be able to.)
Postcodes do provide the sole benefit of allowing drivers to get to know their area well, yet – and as employers will surely have experienced before – this can become a problem as soon as a driver isn’t working for whatever reason or a new driver starts and routes have to be reallocated and productivity drops as a result.
Knowing the area well also doesn’t mean you can always predict traffic either – roadworks and road accidents happen, adding unpredictability to the journey. Routes optimized without the limitations of postal codes deliver far better results without the need to know the area like the back of your hand.
A multi-stop route planner such as Circuit will automatically assign deliveries to drivers by calculating the optimal route between stops. This means that instead of circling around the same neighbourhood with an ever-changing number of deliveries, drivers can avoid traffic and efficiently zip from A to Z with an optimized journey which takes much more than a postcode into consideration.
Route optimization software makes allocating equal work between multiple drivers a breeze, with no manual work required. Equal work means employers and drivers alike are safe in the knowledge that workloads and working hours won’t markedly differ from day to day or driver to driver.
Whilst it is true that drivers may not become as accustomed to areas as they would with more archaic methods of delivery driving, the increased productivity offered by route planners far outweigh the small benefit of area familiarity. Soon, Circuit will even incorporate the sharing of area knowledge between drivers, reducing the benefit of knowing an area particularly well.
As the courier industry is only set to continue experiencing exponential growth, it goes without saying that it must continue modernising and adapting to keep up with such enormous demand. Outdated postal code-based routes and the issues attached to them could potentially become detrimental to delivery companies.
Whilst we look to the future of delivery driving, it’s clear that the reliance on postcodes needs to be left in the past.
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